Your Closet, Reimagined
Finding your perfect style doesn’t always require a trip to the store.
Our planet is suffering from our addiction to cheap, fast fashion and instant gratification. There is a better way. We can express our personal taste while honouring our responsibilities to the planet and our communities, both locally and globally.
The goal of fashion and trend marketing is to lead us away from our personal style. The less we understand how we like to look and how we’re comfortable, the more we will shop to find the void. This is confusing for us by design – it makes fashion feel like it belongs to everyone except us and ultimately an unattainable goal.
This has only been exacerbated by the rise of social media and influencer ads in the last decade or so. We are constantly being sold a fast fashion aesthetic that has nothing to do with who we are or what we actually like.
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Style Philosophies
Sustainable styling combines what I love to do with my creative strengths and sense of responsibility to our planet and global community.
The reality of the fashion industry, the evolution of fast fashion and trend marketing has troubled me for a long time:
-The hierarchy of bodies and skin colours, the prolific use of cheap, harmful textiles and exploitative labour practices
-The fashion industry being responsible for 8 to 10 percent of global emissions and 20 percent of wastewater
-The harm of microplastics from synthetic, non-biodegradable fibres to marine ecosystems and aquatic life as well as human health
-Rapidly decreasing quality in clothing, the ever changing trend cycles that drive clothing to go from closet to landfill in as little as six months
-That so many people and bodies are underrepresented or entirely left out of the fashion industry
I can’t solve every problem but I can tug at the threads in my corner and work with others to do the same.
I want to help people think differently about their clothes and about themselves. I show clients how to look and feel their best as they are right now, and not force them into a perceived trendy ideal that is impractical and unsustainable.
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Recommended Reading
Consumed - Aja Barber
Overdressed: The Shockingly High Cost of Cheap Fashion - Elizabeth Cline
The Conscious Closet - Elizabeth Cline
The World Is On Fire But We’re Still Buying Shoes - Alec Leach
Big Dress Energy - Shakaila Forbes-Bell
Braiding Sweetgrass - Robin Wall Kimmerer
How We Show Up - Mia Birdsong
